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International marketing cases by Jain, Subhash C.

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Published by South-Western in Cincinnati, Ohio .
Written in English


  • Export marketing -- Management.,
  • Export marketing -- Management -- Case studies.

Book details:

Edition Notes

StatementSubhash C. Jain.
GenreCase studies.
LC ClassificationsHF1416 .J35 2001
The Physical Object
Paginationviii, 192 p. :
Number of Pages192
ID Numbers
Open LibraryOL6793209M
ISBN 100324063709, 0324100868, 0324063733, 032410085X
LC Control Number00059565

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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy Reviews: 1. INTERNATIONAL MARKETING: Text and Cases, 2nd edition. January ; and Russian piracies that attested to its international cachet. The book remained in print until the end of the s Case Lacoste's Marketing Strategies in the US: Case Studies in International Marketing 23 Case Studies pages, Paperback Price Indian orders: Rupees: Case The Fall of Daewoo Motors: Case Hyundai's Marketing Strategies in India: Case Dell's Problems in China: Case Caterpillar Inc. - Differentiating itself from its. France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests—national independence, security, economic welfare, foreign influence, grandeur—that explain the nation's successes in.

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